Web Marketing

Anyone can have a well-designed site but getting your site in front of your target market is key and without specialist web marketing (search engine submission and optimisation) nobody will know about your site.

Search Engine Optimisation (SEO) should be seen as a long-term strategic approach in increasing sales through targeted customers who are actively searching for a particular product, service or solution. SEO should be part of your organisation’s overall marketing strategy.

SEO requires the act of designing or redesigning a website in terms of keywords and phrases, content and architecture, file naming, cross-linking and other important factors. SEO also requires ranking high for certain keywords and phrases in Google, Yahoo, MSN and AOL. They make up over 95% of all search traffic on the Internet.

Web Marketing at Haechar Internet can assist your organisation in Search Engine Optimisation as follows:

Automatic and Manual Search Engine submission

We will submit your company name, keywords and phrases for your business to many search engines.

Keyword Analysis

Establish keywords and phrases that are relevant to your business. This requires market intelligence and research on your targeted market as to how your audience will search for a product or service like yours. We have a team of specialists and web technologies that are able to advise on these aspects of SEO.

Website Optimisation

This is the process of ensuring that your site is optimised in the most efficient way. This involves our SEO specialists looking at copy, page layout, links and HTML meta-tags to name a few.

Links

We will ensure that your website is listed on industry related directories and other relevant sites that will assist towards ranking on search engines.

Reporting

We will report on the performance of optimisation campaigns on a regular basis and highlight activities scheduled in for the following period.

Pay-Per-Click (PPC)

Pay-per-click engines are search engines that require a paid inclusion. Keywords are allocated on a highest bidder basis with the highest being returned first and the lowest last when someone searches for that keyword. Each time someone clicks on that returned link the bidder will be charged their bid price. This is a more costly excercise than SEO dependant upon the return on investment you get (ie number of sales per click) but is a very rapid way of getting your site to the top of the rankings.

Web Marketing is optional of course and prices are available upon request.Our aim is to offer your company an SEO service that suits your budget and size of website. To discuss Search Engine Optimisation please call us on 0845 838 5295.